Women Founders in SE Asia 2024: TransTRACK’s Journey in the Tech Startup Ecosystem

Jakarta (03/19/2025) – TransTRACK, a technology company that delivers innovative solutions in fleet management, continues to show significant growth in the Southeast Asian market. With more than 1,200 clients in Indonesia, Malaysia, and Singapore, as well as recent expansion into Australia and Middle East, TransTRACK further strengthens its position as a leader in the technology-based fleet management industry.

In the report “Women Founders in SE Asia: 2024 Funding Review” released by Deal Street Asia, Anggia Meisesari, founder and CEO of TransTRACK, gives her perspective on the challenges and opportunities for female founders in the tech industry. The report highlights how funding for women-led companies is on the rise, despite still facing various barriers in the investment ecosystem.

As the founder and CEO of TransTRACK, Anggia Meisesari shares her challenging journey and achievements in building the company. “Establishing TransTRACK is a journey that demands resilience and innovation. In an industry dominated by men, I had to prove that business success is determined by vision and solid execution,” Anggia said.

“I believe that an inclusive and diverse work environment can drive better innovation. Therefore, we continue to support mentorship for the next generation of leaders, especially women in technology,” she added.

Last year, TransTRACK successfully secured Series A funding of $12 million. “This funding is a big achievement for us, but the process was not easy. Convincing investors of TransTRACK’s long-term potential required persistence and the right strategy. We are grateful for the trust given by investors who are in line with our vision,” Anggia said.

One of the biggest challenges in fundraising is ensuring investors understand the impact that TransTRACK brings, not only in the financial aspect but also in the technology-based solutions that we develop for fleet management efficiency. Deal Street Asia’s report also highlights how investors are increasingly open to female founders who are able to bring innovative solutions and have strong business strategies.

In an effort to expand its reach, TransTRACK is targeting expansion into Thailand and Vietnam. “Expanding the market while maintaining profitability is a balance that must be maintained. We adapt our go-to-market strategy based on local market characteristics, build strategic partnerships, and improve operational efficiency before aggressive expansion,” Anggia explained.

In addition to geographical expansion, TransTRACK also continues to invest in technology and human resource development to ensure sustainable growth. “We are committed to delivering innovations that are relevant and adaptive to market changes. With a flexible approach and mature strategy, we are optimistic that TransTRACK will continue to grow as a leader in this industry,” Anggia concluded.

About TransTRACK

TransTRACK is a technology company that delivers innovative digital solutions in fleet management to improve business operational efficiency. With a presence in various countries across Southeast Asia and Australia, TransTRACK continues to grow with a commitment to innovation and inclusivity.