Anggia Meisesari, Founder & CEO of TransTRACK, Speaks at Cradle LIVE! ASEAN Startup Summit 2025: Noting 500% Sustainable ARR Growth

Malaysia (November 7, 2025) — TransTRACK, a leading Indonesian technology company focused on digital transformation in the logistics, transportation, and supply chain sectors, once again demonstrated its regional presence through the participation of Founder & CEO Anggia Meisesari at the Cradle LIVE! ASEAN Startup Summit 2025 in Malaysia.

At this forum, which brought together startup founders and innovation leaders from various Southeast Asian countries, Anggia shared the journey and leadership philosophy that shaped TransTRACK into a company that is growing rapidly yet remains controlled, innovative yet principled, and most importantly — sustainable and profitable.

During the session, Anggia revealed TransTRACK’s remarkable achievement of recording annual recurring revenue (ARR) growth of more than 500%, while maintaining profitability during the growth period.

This achievement proves that a growth strategy rooted in principles and operational discipline can produce significant results without sacrificing the company’s financial stability.

“Growth means nothing if it comes at the expense of control. At TransTRACK, we choose freedom. We believe that true scale is not just about increasing numbers, but about building a system that can grow without losing direction and values,” said Anggia.

This statement reflects TransTRACK’s approach to building a business that is “profitable by design” — not growth pursued solely for the sake of valuation, but the result of mature structures, planning, and convictions. TransTRACK focuses on system efficiency, strengthening business units, and utilizing data to optimize operations.

The 500% ARR growth not only reflects an increase in customers, but also success in maintaining client loyalty, expanding regional market reach, and improving the quality of data and technology-based services.

In the context of intense competition in the logistics and transportation industry, maintaining profitability while accelerating expansion is a major challenge — and TransTRACK addresses this with a balance between innovation and governance.

TransTRACK believes that profitability is not merely a financial target, but a compass that indicates that the company’s system is running smoothly. In a startup ecosystem that is often oriented towards high valuations and aggressive expansion, TransTRACK chooses a different path — one that balances growth, sustainability, and independence.

More than just financial achievements, Anggia emphasizes that TransTRACK’s success lies in its ability to build a strong and principled corporate culture. She believes that healthy growth can only occur if the company has a clear identity and a system that is integrated with human values.

“I don’t just want to build a big company; I want to build a big culture. A culture where caring is a strength, where purpose drives performance, and where success is measured not only by what we achieve, but by how we achieve it,” said Anggia during the Cradle LIVE! discussion session.

This culture drives TransTRACK to continue creating technology with empathy and integrity, making innovation not only a tool, but also a reflection of human values in business.

TransTRACK’s presence at Cradle LIVE! also serves as a momentum to strengthen collaboration among countries in the ASEAN region. With its expansion now reaching Malaysia, Singapore, and several other Southeast Asian countries, TransTRACK carries a mission to integrate the regional logistics ecosystem through transparent and sustainable technology.

TransTRACK would like to thank Cradle Fund, Endeavor, and all the founding partners who attended Cradle LIVE! Startup ASEAN Summit 2025, which continues to be a source of inspiration for leaders who want to build businesses with meaning, not just numbers.